However, one day I met one of the UKs leading Internet Marketers, and we got talking about my past career and my new failing one. I listened to his story and he told me about his financial success since he was made redundant from his previous job (he’s now worth £10+ million pounds). He explained how he now offers seminars and business courses, where he teaches people the secrets he used to be come successful. I went away and carefully decided to invest some of my dwindling savings into one of his 3-day courses, that he assured me would help build my business. This is something that I needed, as I had no business skills whatsoever, and no idea how to sell myself and attract clients – and my previous attempts had all failed.
At the same time I treated myself to a set of lash extensions and was amazed at how uniformed they looked, compared to my messy sets of lashes. I remember studying them in the mirror and trying to figure out how I could get my lashes like that – so I set to work on my mother, who was a willing volunteer.
I figured that if I controlled the direction of the extensions, then they would surely look straighter, rather than swiping them on top of the natural lash – as I had been taught. I tried really hard, and was pleasantly surprised with how much better my set looked, and it was from then that I started to teach myself, rather than just follow what I had been taught.
However, back then other eyelash extensions technicians were still not willing to share information or help, so I was very much alone in my development. There was only one online group that allowed Lash Techs to showcase their work, and I would read all the posts and offer my own advice. I started to open my mind as to what I could do to make my sets look better, and share with other techs what I had done. Then, one day, I was asked if I could make a YouTube video to demonstrate a technique, so I had a go and the response was amazing. So I started making more, and the more I uploaded, the more people started to follow me.
My lash work started to get better, and so did my business skills, and as a result I finally started to get clients. The more clients I had, the more pictures I took and posted. The more pictures I posted, the more clients I then got and my business began to grow. I enjoyed speaking other Lash techs and would always be willing to help them, make a tutorial or just ‘talk lashes’ with them. My YouTube followers started to grow and my work was getting better and better, because I had the clients to practice on.
Then one day I received a message from a lady, who asked if I had ever considered running a mentoring group – a group where I would give people advice, upload tutorials and teach them how to run their businesses. I didn’t see how people would pay for this, as I was already helping people for free, but she said she would join – so I started to think about it.
So, I made tentative inquiries and the response was incredible and within the first week we had nearly 80 members!
As time has gone on, this group has gone from strength to strength with new members joining all of the time. The feedback from all members has been so positive, with the improvement in the standard of work being incredible. We have members from all over the world and of all standards, sharing their passion for lash extensions and wanting to better themselves.
The purpose of this group has always been to mentor people, and this is exactly what it does. This group is an extension of my training academy “ Eyelash Excellence”, and is my job. Therefore this group is run and monitored by me 365 days a year, with every post being read, answered and new tutorials being uploaded all of the time, whether my own topics or those requested by members.
Each member of this group is a valuable member, and makes the group the success that it is. With members from all over the world, there is always someone online at every time of the day. This group continues to go from strength to strength, assisting technicians to be nothing but the best.